Citizen Systems have furthered strengthened their online presence for their healthcare range by announcing a new partnership with Brand Monkey, an innovative tech-lead marketplace agency.
The new partnership will further expand Citizen Systems’ presence in online marketplaces like Amazon. The online expansion will focus on their at-home healthcare range which includes thermometers, blood pressure monitors and body scales.
Brand Monkey will be taking the reins on growing Citizen Systems’ healthcare brand visibility and sales by working on innovative ecommerce strategies that tackle the nuances of online marketplaces. This will allow Citizen Systems to focus more on meeting the growing demand for at-home healthcare products across Europe.
Jörk Schüßler, Marketing Director for EMEA at Citizen Systems Europe explains the need for the new partnership: “When we recognised the need to grow our healthcare business to meet the ever-growing demand of consumers in Europe, we knew we needed to expand into Amazon. Although we were already on Amazon for some time, we knew there was still much work to be done to grow our business to its full potential. That’s when Brand Monkey came in.”
He goes on to state that the relationship with Brand Monkey is not entirely new, however it has grown significantly over the years into what the partnership is today. “Brand Monkey have always shown themselves to be experts in online marketplaces, cutting through the complexities and enabling our business to overcome ecommerce challenges. We’re excited to be working with them again on an official partnership and cannot wait to be reaping the benefits of online marketplaces in months to come”.
Daniel Waite, CEO of Brand Monkey is excited to work with Citizen and their healthcare products again and discusses that the opportunity for Citizen Systems in the healthcare market is a big one: “The healthcare category continues to see strategic plays from e-commerce giants like Amazon and with the recent acquisition agreement drawn up between Amazon and One Medical in the US for $3.9 billion, we believe this further strengthens the decision for long established brands like Citizen to bring their products closer to where customers will be buying more of their healthcare products in years to come.”