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McLaren Racing and Splunk Announce Multi-Year Formula 1 Partnership Extension

Splunk Inc. and McLaren Racing have today announced a multi-year partnership extension which will see Splunk continue as an official McLaren Technology Partner of the McLaren Formula 1 team and McLaren Group.

Beginning in 2020, Splunk collaborated with McLaren to deploy its Data-to-Everything Platform to enhance performance across the McLaren Racing team by bringing data to every question, decision and action on and off the track. Splunk will continue to capture data from across the McLaren Group infrastructure, network and server environment. This also spans the McLaren Racing function, within the team’s Formula 1 cars, to assist in accelerating operations and performance.

As part of the partnership, the Splunk brand will be represented on the McLaren Formula 1 driver overalls of Lando Norris and Daniel Ricciardo, on the team kit and on the sidepod and cockpit of the McLaren Formula 1 MCL35M race cars.

“Over the past 12 months, our work with Splunk has been incredibly beneficial to our team,” said Zak Brown, CEO, McLaren Racing. “ In the fast-paced and technological environment of Formula 1, data is a core element to our team and is integral in how we effectively and efficiently operate. We are delighted to announce this partnership extension with Splunk, which allows us to continue to deploy their expertise and Data-to-Everything Platform, providing our team with valuable insights to further strengthen our operations and performance.”

“High performance on the race track comes down to split-second decisions and data is the key to making that happen,” said Doug Merritt, President and CEO, Splunk. “Splunk’s Data-to-Everything Platform provides the McLaren Racing team with powerful insights and machine learning capabilities that enable the team to turn their data into doing. We’re excited to extend our partnership with the team both on and off the racetrack.”

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